I believe the Disney Co. got a huge free promotion from one of the greatest rock and roll stars during one of the most watched TV events of the year!


Bruce Springsteen and the E Street Band performed during the 43rd Super Bowl Halftime Show and put on an amazing show, as per his usual stellar concert performances. Now why, might you ask, are we promoting this on a site dedicated to the all things Disney? Well at the very end of his set, he lifts his guitar, yes that famous one he has played forever, and yells loud and clear:

I’m going to Disneyland!.

Now I am not sure, but I doubt that the Disney Marketing machine got to Mr. Springsteen and his E Street Bandmates. But that phrase, uttered by so many professionals after reaching the pinnacle of their careers, has become part of the pop lexicon. When Bruce! uses your slogan, you know it has had an effect.