Reuters has reported that The Walt Disney Co. has paid an undisclosed sum for the children’s site, Kerpoof.
According to the Reuters story, which you can read in its entirety here, this is only one of several recent acquisitions the Disney Co. has made since the first large purchase of Club Penguin in 2007.
Kerpoof’s technology has been integrated into Disney.com, enabling users to create artwork around properties including Mickey Mouse and characters from the films “Cars” and “The Little Mermaid.” Disney said it will continue to run Kerpoof.com. Kerpoof will remain in Colorado. The company’s co-founder Krista Marks has been named general manager of Disney Online Kerpoof Studios.
What is Kerpoof?
What is Kerpoof? The answer to that is not so simple. Kerpoof is all about having fun, discovering things, and being creative. Here are just a few ways that you can use Kerpoof:
- Make artwork (even if you aren’t good at drawing!)
- Make an animated movie (really! it’s easy!)
- Earn Koins which you can trade for fun things in the Kerpoof Store
- Make a printed card, t-shirt, or mug
- Tell a story
- Make a drawing
- Vote on the movies, stories, and drawings that other people have made
Wrapping it Up
This deal seems to bring some great new features to the Disney.com site, and the capabilities of the Walt Disney Internet Group. Integration of some of their purchases, like Club Penguin, have been very successful and this would seem to be on track for benefiting both companies with this deal. I look forward to seeing how the relationship evolves and enhances Disney.com.