The Internet Awards Competition has announced their winners and Disney has scored with its Adventures by Disney website. I have been a judge for this competition for several years in the past and Disney always makes a strong showing with their websites.


Press Release

BURBANK, Calif., April 29 /PRNewswire/ — Adventures by Disney (, provider of high-end family travel experiences, was awarded Best Travel Website by the Internet Advertising Competition (IAC) Awards. The IAC Awards, produced by the Web Marketing Association, recognize excellence in online advertising and those responsible for the best in Internet marketing. The Best Travel Website award is given to travel industry sites that exemplify creativity, innovation, design, memorability and impact. The new website was created by a dedicated Adventures by Disney web team at WDPRO (Walt Disney Parks & Resorts Online).

“We are honored that the Web Marketing Association awarded an IAC ‘Best Travel Website’ Award to Adventures by Disney,” said Don Gross, Vice President, Adventures by Disney. “With our 2009 re-design, we sought to combine a user-friendly format with highly informative content, including features to better assist families planning vacations. We continue to raise the bar by enhancing our creativity with the latest technology.”

Using a newly created Trip Selector tool, the new website clearly guides travelers through destinations across six continents to make navigating our website as easy as Adventures by Disney makes navigating the world. New featured videos capture breathtaking footage from actual vacations and for the youngest travelers, online activities such as itinerary specific games, trivia, photos and coloring maps help familiarize them with each destination, while also teaching them about the world. Many of the website enhancements support Adventures by Disney’s environmentally conscious focus. The site offers Guests the opportunity to mitigate the carbon footprints created by their air travel to and from each destination. Travelers can also download the enhanced trip itineraries or print select pages of the E-brochure. Phase 2.0 of the redesign will coincide with the launch of Adventures by Disney‘s 2010 season in August 2009.

About the Web Marketing Association

The Web Marketing Association works to create a higher standard of excellence for Website development and marketing on the Internet. It is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to Websites.

About Adventures by Disney

As Disney Cruise Line revolutionized — and in some ways defined — the family cruise vacation, Adventures by Disney is re-creating the way families think about vacationing together.

Launched in 2005, Adventures by Disney provides immersive, hassle-free and exhilarating guided family vacation experiences to destinations in Europe, the Americas, Africa, Asia and Australia. Families traveling with Adventures by Disney receive exceptional service while taking part in extraordinary experiences from Prague to Paris, Yellowstone to Costa Rica, the ruins of Pompeii to the ruins of Machu Picchu, the Great Barrier Reef to the Great Wall of China and more.

With Disney-trained Adventure Guides, engaging activities, VIP experiences and personal touches throughout, Adventures by Disney excites and delights every member of the family. Guests wanting more information about Adventures by Disney can visit, call 877/728-7282, or contact their travel agent.

Wrapping it up

In another big award from the competition, AvatarLabs won for WALL-E in the Best of Show Online campaign.

I am never amazed at this point at how well Disney puts things together for online delivery. The company has embraced the web since the earliest days when I was designing event sites as a castmember. It is great to see them blaze new trails and set the standards for destination design on the web in the same fashion as their physical presences. Congrats to Disney!