So Disney has teamed up with M&M’s to bring us a whole slew of new branded M&M’s candies.
HACKETTSTOWN, N.J. and GLENDALE, CALIF. – APRIL 30, 2009 – Looking to add a little character to your celebration and gifts? Mars Direct Inc., a division of Mars Snackfood US, and Disney Consumer Products announced today a collaboration to create MY M&M’S® Brand Chocolate Candies MEMORABLE MOMENTS™ blends featuring Disney and Disney•Pixar characters and movies.
From Mickey Mouse to Disney•Pixar’s Toy Story, the nine MEMORABLE MOMENTS™ blends feature a range of both iconic and contemporary Disney characters, logos and sayings to help make any special occasion more magical. The new line also meets Disney’s food guidelines for the celebrations category and exemplifies Disney’s commitment to offer treats responsibly to families. Nine new custom MY M&M’S® MEMORABLE MOMENTS™ blends can be purchased online exclusively at mymms.com/Disney.
“Disney has been creating magical memories for generations and we are really excited to share the magic with the introduction of MY M&M’S® MEMORABLE MOMENTS™ blends inspired by Disney,” said Jim Cass, vice president and general manager, Mars Direct. “From baby showers to birthdays to weddings, these custom blends printed with your favorite Disney characters are sure to surprise and delight someone special.”
“This collaboration with Mars and MY M&M’S® adds a real fun element to celebrations everywhere in a whimsical way that only Disney can deliver. It also allows us to continue offering families new confectionary products that fall within Disney’s food guidelines,” said Lance Gatewood, vice president of food, health and beauty for Disney Consumer Products.
A Magical Collaboration
MY M&M’S® MEMORABLE MOMENTS™ inspired by Disney are available in nine magical blends including:
Mickey Mouse – featuring everyone’s favorite mouse, along with Donald Duck and the famous song line “M-i-c– You Know the Rest”
Disney Babies– featuring baby Mickey Mouse and baby Minnie Mouse
Disney Princess – featuring The Little Mermaid’s Ariel, Cinderella and Sleeping Beauty with the expression “Happily Ever After”
- Disney Princess Wedding – featuring Cinderella and the Prince in silhouette, Snow White and the Prince in a heart, wedding bells and the popular wedding phrase “Dreams Do Come True”
- Disney•Pixar’s Cars – featuring the film’s logo, Lightning McQueen, Tow Mater and the catchphrase, “Get In Gear”
- Disney Fairies – featuring Tinker Bell, Rosetta and Silvermist, with the saying “Believe In Magic”
- Winnie the Pooh – featuring Winnie, Eeyore, Tigger and the familiar Winnie the Pooh logo
- High School Musical – featuring the High School Musical logo, an East High megaphone, the East High Wildcat mascot and the phrase “Dive In”
- Disney•Pixar’s Toy Story – featuring Woody, Buzz Lightyear, Alien and the motto “Friends Forever”
Ordering MY M&M’S® MEMORABLE MOMENTS™ Disney Blends
MY M&M’S® MEMORABLE MOMENTS™ can be ordered by visiting www.mymms.com/Disney or by calling 888-696-6788. They are available in special Disney-themed 7-ounce bags (minimum order: 3 bags) for $12.99 per bag, and in 5-pound bags priced at $140. Share the magic of Disney with friends and family by gifting them with a MY M&M’S® Old Fashioned Candy Dispenser featuring their favorite Disney character and filled with their favorite MEMORABLE MOMENTS™ blend for $59.99.
About MY M&M’S®
MY M&M’S® is the personalized brand extension of M&M’S® Chocolate Candies, which is owned by Mars, Incorporated, one of the world’s leading food manufacturers. The personalized printing option officially launched in 2005, and MY M&M’S® Faces launched in summer of 2008. MY M&M’S® are available in 22 different colors. Seventeen colors can be customized with Faces and personal messages in a variety of fonts. MY M&M’S® can be ordered online at www.mymms.com or by calling 888-696-6788. Favors are also available.
About Mars Snackfood US
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the U.S., Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, New Jersey, Mars North America employs more than 15,000 associates in the United States, with 72 facilities nationwide. Mars Snackfood US includes some of the world’s favorite brands such as M&M’S® Brand, SNICKERS® Brand, DOVE® Chocolate Brand, MILKY WAY® Brand, 3 MUSKETEERS® Brand, TWIX® Brand, and Wrigley’s SKITTLES® Brand, STARBURST® Brand, SPEARMINT®, JUICY FRUIT®, and ALTOIDS® brands. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit mars.com.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and www.disneyshopping.com, the company’s official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com.
(Press release originally appears on the Disney Consumer Products website)
Wrapping it up
Disney has been focused on partnering with the right companies for years. They are expanding their branded food products and this seems only natural for both companies. You can find the products on the M&M’s site.