ESPN Mobile today announced the launch of ESPN ScoreCenter on the Apple App Store. The free app will be sponsored at launch by Lexus in the U.S. and delivers real-time scores, live game info, game summaries and statistics to iPhone and iPod touch users in 21 countries around the globe.
It will launch in many other countries in the weeks ahead. At launch, the app gives fans one-touch access to scores from nearly 500 leagues in 9 sports (football, soccer, basketball, ice hockey, baseball, golf, tennis, auto racing) with two others available in the next week (cricket and rugby). ScoreCenter will be available in six languages at launch: English, French, Italian, German, Spanish, and Portuguese. New global sports and leagues will be added in future releases, in addition to support for more languages.
Powered by ESPN’s extensive global scores database, ESPN ScoreCenter will allow fans to set personalized favorites and in many cases will deliver the fastest and most reliable scores and game details available on mobile platforms.
The app is ESPN’s third launched to the App Store, with ESPN Cameraman – a popular photo matching game app – available in both a free and $2.99 ESPN Cameraman Deluxe version, and the ESPN Arcade Spelling Bee game launched May 26 ($0.99). ESPN Cameraman has already been downloaded millions of times and is a Top 20 sports app in both free and paid categories.
The ESPN ScoreCenter app is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/
ESPN will develop and launch multiple other applications and games to the Apple App Store in 2009. ESPN’s Mobile Web site, which includes an edition optimized for iPhone and iPod touch, is among the most popular sites on the mobile Web, with more than eight million unique visitors per month -more than 65 percent of the overall sports audience. According to Nielsen Mobile, the optimized ESPN site is the most popular content site on the iPhone platform, across all categories.
Wrapping it Up
Disney, and their subsidiaries, have openly embraced the iPhone as a valuable platform to consider when presenting entertainment to their consumers. This is another opportunity to provide a solution for ESPN and sports enthusiasts on the go. I look forward to seeing what other great things may come with the updated OS version of the iPhone this coming summer.