Disney today unveiled all new tween fashion lines inspired by Disney Channel smash hits JONAS and the Emmy-nominated Wizards of Waverly Place with the launch of a virtual fashion show video on the official Disney Consumer Products YouTube channel, Disney Living.
With fashion, accessories, footwear, and more hitting the runway for an audience of ecstatic tweens, this unique video is the first to take Disney-inspired fashions directly to the online tween community. Tween models wearing the latest back-to-school looks rocked the runway as they showed off the hottest styles hitting retailers in July including JC Penney, Kmart, Sears, Walmart, Target and DisneyStore.com.
The red carpet event in Los Angeles was attended by “JONAS'” Nicole Anderson; “Wizards of Waverly Place’s” Maria Canals-Barrera; “Sonny With A Chance’s” Tiffany Thornton, Brandon Mychal Smith, Doug Brochu, Allisyn Ashley Arm; “Princess Protection Program’s” Samantha Droke; “Zeke and Luther’s” Daniel Curtis Lee and Ryan Newman; “Camp Rock’s” Anna Maria Perez de Tagle; “The Game Plan’s” Madison Pettis and hosts Jennifer Stone (“Wizards of Waverly Place”) and Chelsea Staub (“JONAS”). In addition to never-before-seen footage of the runway show, the video also features red carpet interviews and an exclusive interview with Selena Gomez (“Wizards of Waverly Place”) sharing some of her personal fashion ideas.
Showcasing new fashion lines inspired by the latest trends, the “JONAS” collection has an academic angle for a preppy collegiate look that is reminiscent of this superstar cast’s singular style. Skinny pants combined with button down shirts and tailored vests create “Luxe Prep” outfits that take East Coast sophistication and throws in a rocker twist. Tailored plaids and tweeds styled in walking shorts mixed with polo tops in “Ivy League” hues and fun accessories create an overall tween superstar look. The collection also features an updated take on heraldic crests and badges that are incorporated into several pieces, as well as fun accessories like colorful beaded wrap bracelets and faux ties for an added touch of personality.
The “Wizards of Waverly Place” collection takes Alex Russo’s bohemian style and adds a twist for a “Boho Chic” look that is comfortable, casual and has just the right amount of magic. Key looks are tunic length border print tops, updated peasant blouses, distressed miniskirts, fitted skimmers and skinny denim. Prints and graphics contrast with a gorgeous peacock feather motif playing a starring role in the collection. Contemporary paisley’s with hints of gold and intricate mosaic patterns with beading, crochet appliqués and a touch of sparkle add just the right detailing. The accessories collection mixes whimsical necklaces, and bracelets to complete the relaxed ‘boho’ look.
The Disney Consumer Products channel on YouTube, www.youtube.com/disneyliving is the official channel giving Disney fans an inside scoop on the coolest and newest Disney products for all ages. Through original programming, DCP showcases the latest information on new products, takes viewers behind the scenes, offers tips and sneak peeks on new fashions, home décor, toys, food and much more all inspired by the fun and magic of Disney.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP’s various lines of business which include: Disney Toys, Disney Fashion & Home, Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney’s consumer products sales are Disney Publishing Worldwide, the world’s largest publisher of children’s books and magazines, and DisneyStore.com, the company’s official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com.