Toys”R”Us, Inc. and Disney Consumer Products (DCP) today announced that Toys”R”Us will carry an expanded assortment of exclusive Disney-themed Halloween costumes for boys, girls and babies to highlight the good works of Children Affected by AIDS Foundation (CAAF). To showcase their continued support of CAAF in its mission to provide assistance to children affected by HIV/AIDS in the United States and around the world, Toys”R”Us, Inc. and DCP made a joint contribution of $50,000 to kick off the 2009 costume program.
Beginning in September, an expanded line of 25 costumes based on popular Disney characters can be found at Toys”R”Us and Babies”R”Us stores and online at Toysrus.com, including beautifully crafted costumes resembling Disney Princess characters, Disney Pixar Toy Story’s “Buzz Lightyear” and “Woody”, Power Rangers, Winnie-the-Pooh and Tigger, and Disney Fairies’ “Tinker Bell.” The number of costumes included in this unique program doubles the offering from last year, and each bears a recognizable hangtag featuring the CAAF logo and a united mission statement from both companies.
The hangtags, along with unique signage, will help customers identify these costumes in stores nationwide, while online shoppers can find the assortment at Toysrus.com/ExclusiveCostumes. This year, CAAF will also highlight these costumes in a series of print and broadcast public service announcements that feature CAAF’s national spokesperson Jamie Lee Curtis, and promote the organization’s signature Dream Halloween((R)) events, of which the Toys”R”Us Children’s Fund and Disney Consumer Products are longtime benefactors.
As a company committed to serving its communities as a safe, caring and reputable neighbor, we continuously seek ways to positively impact the lives of children in need. Expanding this collection of costumes helps raise awareness of one of our longstanding charitable partners, CAAF, and the millions of children affected by HIV/AIDS who benefit from its support and services. In collaboration with Disney, we developed this program to help kids celebrate one of the most exciting nights of the year, while recognizing the children and families who rely on CAAF.
Greg Ahearn, Senior Vice President, Marketing and e-commerce, Toys”R”Us, Inc.
“This initiative provides young trick-or-treaters with an array of costumes that allow them to become their favorite Disney characters, while also supporting a worthy cause,” said Chris Heatherly, Vice President of Toys for Disney Consumer Products. “Together with Toys”R”Us, we hope to encourage parents to teach their kids about the importance of being a caring and charitable citizen, whether by proudly wearing a costume from this exclusive line or by joining a cause in their local community.”
This Halloween, kids can show off their favorite Disney characters by choosing from the following costumes included in the 2009 exclusive program:
Disney Princess Costumes – Infant, Toddler, Jewel and Deluxe – from Disguise, a division of JAKKS Pacific
Imaginative little ladies can role-play as their favorite Disney Princess character with a selection of fanciful costumes, resembling Ariel (The Little Mermaid), Aurora (Sleeping Beauty), Belle, Cinderella, Jasmine and Snow White. A special Storybook Prestige line of costumes feature extraordinary embroidery on the billowy skirts and come with special accessories, such as a shawl and a pair of gloves, available for $39.99 each in sizes 4 – 6 and 7 – 8. The Jewels line of six Disney Princess costumes are adorned with faux gems and whimsical details, available for $19.99 each in sizes 4 – 6 and 7 – 8. Adjusted to fit the frames of the tiniest trick-or-treaters, Ariel, Cinderella, Aurora and Snow White costumes are available for $19.99 each in sizes 12 – 18 months and come with matching headbands; and sizes 2T, 3T and 4T and come with adorable booties.
Disney Pixar’s Toy Story “Buzz Lightyear” and “Woody” Costumes from Disguise, a division of JAKKS Pacific
Just as the excitement is building for the upcoming release of Disney Pixar’s Toy Story and Toy Story 2 in Disney Digital 3D(TM) on October 2(nd), adventurous boys can dress up as their favorite cowboy, Woody, in a costume complete with the character’s signature star badge. Those who favor Woody’s out-of-this-world pal will love the Buzz Lightyear costume, which comes with flight wings, “to infinity and beyond!” The costumes are available for $29.99 each in sizes 3T, 4T and 4 – 6.
Power Rangers Red and Blue Ranger Costumes from Disguise, a division of JAKKS Pacific
Kids can morph into the mighty Red or Blue Power Ranger with these muscle-sculpted suits that come with distinctive white gloves for added appeal. The costumes are available for $29.99 each in sizes 4 – 6 and 7 – 8.
Tigger and Winnie the Pooh Infant and Toddler Costumes from Danu
Costumes celebrating Disney’s bouncing and honey-loving forever friends, Tigger and Winnie the Pooh, are sure to delight infants and parents alike. The costumes are available for $19.99 each in sizes 0 – 48 months (Tigger) and 0 – 24 months (Winnie the Pooh).
Disney Fairies’ “Tinker Bell” Infant Costume from Danu
This beautifully crafted, precisely detailed Tinker Bell costume will make even the tiniest of fairies sparkle with the magic of pixie dust. This costume is available for $24.99 in sizes 0 – 48 months.