LEGO models of Woody and Buzz Lightyear were unveiled by Disney Consumer Products as part of a dedicated Toy Story-themed family area at the 66th Venice Film Festival. Constructed from 13,600 LEGO bricks in 150 hours, this was the global unveiling of the Woody model. The Buzz Lightyear model, seen for the first time in Europe, was constructed from 40,000 LEGO bricks in 250 hours by 3 Master Builders.
At the Festival, John Lasseter, chief creative officer of Walt Disney and Pixar Animation Studios, as well as Brad Bird, Pete Docter, Andrew Stanton and Lee Unkrich of Pixar Animation Studios were awarded the Golden Lion for Lifetime Achievement.
Backed by new content and company-wide initiatives, Toy Story is primed for long-term growth opportunities, setting the perfect stage for merchandising and retail programmes worldwide. The classic film franchise returns with the re-release of the first two movies in 3D, a third new movie next summer and a spectacular array of new merchandise – from light up apparel and home décor to innovative toy lines such as the motor-powered Ultimate Buzz Lightyear robot, which responds to 25 voice commands, as well as an assortment of collectible figures and food, stationery and party items.
Earlier this year, the LEGO Group and Disney Consumer Products announced a multi-year licensing agreement resulting in the development of LEGO® and LEGO DUPLO® products for three franchises – Disney•Pixar’s Toy Story and Cars, and Prince of Persia – all scheduled to launch in 2010.