We saw an opportunity for two great companies using well-known animated characters to collaborate in support of a new theatrical release – the GEICO Gecko meets the storied Frog Prince. We think it’s a great fit at the start of the holiday season with Disney looking to entertain families and GEICO trying to save them money.
Ted Ward, GEICO’s vice president of advertising
In “The Princess and the Frog,” Disney presents a modern twist on a classic tale, featuring a beautiful girl named Tiana and a frog prince who desperately wants to be human again. A fateful kiss leads them both on an adventure through the mystical bayous of Louisiana.
We are thrilled to be working with GEICO for the first time. Together, we have developed a truly collaborative and tremendous business relationship. We have always felt that the fun Frog Prince from ‘The Princess and the Frog’ juxtaposed with GEICO’s clever Gecko would be the perfect match for a television campaign. We’re delighted to see this program come to life.
Cherise McVicar, Sr. V.P., national promotions, Walt Disney Studios Motion Pictures
Disney’s “The Princess and the Frog” marks the return to hand-drawn animated musicals and features the voices of Anika Noni Rose, Terrence Howard, John Goodman, Keith David, Jim Cummings, Jenifer Lewis and Oprah Winfrey with music by Academy Award- and Grammy Award-winner Randy Newman.
The film will be released in New York and Los Angeles November 25 and will be in theaters everywhere December 11. For more information, please visit http://www.geico.com/promotions/disney/princess/ or Disney.com/PrincessAndTheFrog.