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adidas and Disney today announced an all-new product line for infants and children, combining adidas Kids top performance products with classic Disney characters Mickey Mouse and friends Minnie Mouse, Goofy, Donald Duck and Daisy Duck. The sporty and fashionable collection consisting of footwear, apparel and accessories, will be available in adidas Sport Performance Stores and sports retailers globally.
With a touch of Disney magic, the debut collection in the line features traditional adidas apparel silhouettes with pocket details and rubber Mickey Mouse badges on tee shirts and pants, while hoodies are complemented by iconic Mickey Mouse shaped zippers. Boys’ tees and shirts feature an animated image of Mickey Mouse while Minnie Mouse is the key character on the girls’ apparel, with her lady-like image featured on tees and caps. Feminine accessories complete the outfits: matching trolley bags for the apparel and footwear, caps with recurring graphics of Mickey Mouse or Minnie Mouse and cozy cotton socks. (View a video of the product line at Disney Consumer Products’ YouTube Channel Disney Living ).
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In addition to the classic adidas 3-Stripes design, several highlight pieces in the first collection have standout details such as all-over prints with a shiny metallic-pearl finish on the apparel and special silver applications on the shoe laces to extend the whimsical feel. Footwear highlights include the Disney StreetRun trainer in diva rose and metallic silver for girls and teal and white for boys. 3D design elements featuring Mickey Mouse and Minnie Mouse make this footwear truly stand-out, but for kids the best feature will be the colourful shoe sole that leaves a Disney-themed adidas footprint.
I grew up with Mickey and Minnie and my main goal was to design a standout collection for boys and girls that would be cool and cute at the same time, bringing to life these classic Disney characters.
Rana Babacan, adidas designer
This cooperation is such a great opportunity for two world-leading brands to bring together their expertise and create a totally new fingerprint which combines kids sport, and their love of all things Disney.
Pete Brady, category manager, adidas Kids
Mickey Mouse remains at the forefront of many fashion trends, and we’re delighted with the way we’ve been able to integrate Mickey and friends into this range. This new line of kids fashion will be fun for children and appealing to their fashion-conscious parents.
Pamela Lifford, EVP, global fashion & home, Disney Consumer Products
The spring/summer 2010 collection will hit stores in December 2009/January 2010, including adidas Sport Performance Stores and select sports retailers. Prices for infant products range from $15 for the Disney boys’ and girls’ accessories, $22 for T-shirts up to $56for full outfit sets, and $51 for the Disney Bokajone trainer and StreetRun trainer. Prices for little kids’ products start from $26 for T-shirts. Accessories range from $18 up to $62 for the trolley bag. Prices for little kids’ footwear range from $73-81.
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The next Disney-inspired collection by adidas will feature characters from Disney•Pixar’s Toy Story, timed to coincide with the launch of Disney•Pixar’s highly anticipated Toy Story 3 in cinemas worldwide.
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