On Saturday, February 12th, the Toy Industry Association, Inc. (TIA) honored Disney Consumer Products (DCP) by naming Toy Story 3 ‘Property of the Year’ during its annual Toy of the Year (TOTY) Awards held at Jazz at Lincoln Center. Proving that you can’t take the toys out of the Toy Story, DCP and its best-in-class manufacturing partners — including Hasbro, JAKKS Pacific, LEGO, Mattel, Thinkway Toys and others — created a robust toy line of more than 250 products to allow fans of all ages to build a deeper connection with their favorite characters and recreate key scenes from the film.
Stand-out products included robotic action figures presented in authentic packaging, linkable play sets recreating key action sequences, role play costumes and accessories to bring the adventures to life and spark imaginations, family-friendly board games and the first-ever Toy Story-inspired line of LEGO construction sets. Toy Story 3 was also supported by an unprecedented retail program that included uniquely-themed in-store displays at major national retailers.
The Toy Story franchise has indisputably had a significant impact on the toy industry, brings together the best in classic evergreen toys and combining them with the creativity and storytelling behind new characters that have gone on to become classic toys in their own right. Toy Story 3 marked our biggest and most successful toy line ever for this beloved franchise, so we are thrilled to be honored by the TIA and its members with the ‘Property of the Year’ award.
Vince Klaseus, senior vice president of global toys for Disney Consumer Products
Toy Story first delighted audiences around the world 15 years ago when Woody, Buzz and the rest of the gang jumped out of the toy box and into our hearts, awakening a cross-generational sentiment that reminded us of the joys of being a kid. Toy Story 3 once again brought the beloved characters to life with an imaginative and inspiring story that touched audiences around the world, quickly becoming the highest-grossing animated film of all time.