The National Hockey League (NHL) and Disney Consumer Products have revealed plans to co-brand merchandise featuring characters from Disney Channel’s Emmy Award-winning animated series, Phineas and Ferb, in the 2011-12 NHL season. The NHL made the announcement today at the 2011 NHL Exchange licensed products and retail trade show inside the Air Canada Centre in Toronto.
The Disney and the NHL collection will include apparel, headwear, house and home products and collectibles featuring characters from Phineas and Ferb wearing NHL and team-branded merchandise. NHL and Disney licensees will deliver the new products to retail stores throughout North America in fall 2011, just in time for the new school year and the 2011-12 NHL season.
The Phineas and Ferb brand evokes creativity, youthfulness and high energy, not unlike the NHL brand. The NHL is thrilled to be working with such a premier Disney property as nearly one third of NHL fans are between the ages of six and 17, and 65 percent of those fans watch the Disney Channel.
Jim Haskins, Group Vice President, Consumer Product Licensing
Phineas and Ferb airs on Disney Channel and Disney XD channels in 169 countries and in 35 languages. In Canada, it airs on Family Channel, a premium, commercial-free network and member of the Astral family.
Just like the game of hockey, Phineas and Ferb is successful because it appeals to a diverse demographic—kids and grown-ups, boys and girls. We look forward to bringing the humor of the series to NHL fans with a fun campaign at arenas and through clever products that showcase our two brands. It also seems like the kind of adventure that Phineas and Ferb would imagine.
Stephen Teglas, VP and GM of Fashion & Home North America at Disney Consumer Products
In this Emmy Award-winning and BAFTA-nominated music-filled, animated comedy series, ingenious Phineas Flynn and his resourceful stepbrother, Ferb Fletcher, happily set out to conquer boredom and make every day of their 104-day summer vacation count. Whether it’s creating a new invention or building the most amazing roller coaster the world has ever known, Phineas and Ferb innovate all summer long. The smart, sophisticated and good-natured comedy features high energy action and imaginative witty humor for kids and families. Throughout the escapades, they’re accompanied by Perry the Platypus, their seemingly mindless family pet who, unbeknownst to all, has a double life as suave secret Agent P, deftly battling the evil Dr. Doofenshmirtz to save the world. Meanwhile, older sister Candace is aghast at her brothers’ bold antics and makes it her life’s work to tattle on them to Mom and Dad, though somehow she can never seem to catch them red-handed.