This just in, the celebrations at Disney continue and the star of the show is you. Disney has setup up a great viral website for you to enter a name and celebration, for you or someone special, and Disney sends off an email with a link to a site showcasing the lucky celebrant in a custom video replete with Mickey.
This technique has been used before by other companies on a few occasions, but this campaign is quite well done. Not only have they dressed things up, inserting the celebrant’s name throughout the video, but even Goofy says the name at the end. I am not sure of any other viral campaign that has been able to do this, so this is particularly engaging. Below is the video I made:
If you are planning a vacation to the parks anytime soon, this would be a great way to let your family in on the secret in a new and fun way.