Innoventions is getting another sponsored event. This time from financial powerhouse T. Rowe Price who is creating an innovative financial education and entertainment experience at Epcot.

The Deal

Image © Copyright Disney

Image © Copyright Disney

In tandem with Disney’s Imagineers, T. Rowe Price’s new experience will focus on bringing basic saving and investing concepts to life in a fun and captivating way. The attraction is slated to open May 19, 2009 and the experience is set to entertain and empower families, while encouraging them to engage in regular dialogue about the importance of saving and how to manage money responsibly.

Empowering parents to initiate discussion of the topics of saving and investing with their children is more important than ever before. Financial awareness and decisionmaking is heavily influenced by one’s early experiences, making vibrant family discussion a powerful and lifelong educational influence that can help children develop sound financial values and habits. In watching families during play-testing of the exhibit, it has been rewarding to see how The Great Piggy Bank Adventure engages families in a unique way and really does get the conversation started. T. Rowe Price has a long history of educating investors and helping people reach their financial goals. We can’t think of a better way to expand those efforts than by collaborating with an organization that is a true innovator in turning the ordinary into the extraordinary and whose name is synonymous with world-class family education, entertainment, and service excellence.
Edward C. Bernard, vice chairman of T. Rowe Price Group

At INNOVENTIONS, our focus is on encouraging guests to imagine, invent, inquire and inspire while exploring amazing innovations that make our lives better. The Great Piggy Bank Adventure will give our visitors a better insight into what it means to save and invest in an innovative and engaging manner.
Dan Cockerell, Vice President of Epcot®

Wrapping it Up

This has been a busy couple of days with announcements focused on Innoventions. It is great to see such interest in an important attraction at Epcot, that sometimes gets overshadowed by its more glamorous larger siblings. Innoventions is a great part of the Epcot experience and this will certainly add to the guests’ interaction.