Disney Institute and Harvard University School of Public Health have announced a business development program designed to help executives and front-line leaders build a trusted reputation for their organizations and ensure long-term success.

The new two-day program, titled “Transforming Intangible Assets Into Enduring Tangible Outcomes” combines proven Disney best practices with Harvard research and teaching expertise to help organizations capitalize on existing resources – employees, reputation, social capital and change management – and create a unique identity and generate valuable, long-term customer relationships.

This joint program will be available in September at the Learning Tree International Education Center in Alexandria, Va. Additional programs will be offered later this year in Cambridge, Mass.; San Francisco and Chicago.

This is an opportunity for professionals to tap into the strengths of two world-renowned brands. The sterling reputations of both Disney and Harvard make this an invaluable program for managers, executives and leaders from all industries who want to initiate change within their organizations.
Jeff James, vice president of Disney Institute

The program, supported by Harvard University, School of Public Health research and Disney case studies, will explore four key business components – leadership excellence, people management, quality service and brand loyalty. Participants will learn how to effectively balance short-term gains and long-term sustainability, to drive continued success.

Many organizations focus on tangible assets, but long-term market success is more about assets that many take for granted – employee engagement, reputation, trust and culture. These are the forces that create a competitive advantage.
David A. Shore, Ph.D., associate dean at Harvard University School of Public Health and one of two faculty for the program

Jointly presented by a Disney Institute instructor and a Harvard University faculty member, the program will teach participants how to:

Build a trusted reputation and brand
Create a supportive and caring culture
Lead by example to improve behavior and increase productivity
Create a quality customer experience and foster customer loyalty

These are essential business practices that are especially critical in today’s economy. The lessons learned here will be unquestionably relevant and effective for any industry.
Jeff James, vice president of Disney Institute

For more information or to register for the program, visit: www.disneyurl.com/DisneyInstitutewithHarvard.