As the first ever Disney-branded corporate blog, the Disney Parks Blog offers the latest, official information and unique stories about Walt Disney World Resort, Disneyland Resort, Disney Cruise Line and other Disney vacation destinations.
We’ve all seen a tremendous growth in social media and we believe it is important for Disney Parks to be part of those online conversations. We have been very pleased with the response we’ve received from our guests through their comments on the Disney Parks Blog.
Craig Dezern, VP of Disney Destinations Global Public Relations
The blog features input from a variety of Cast Members who have different areas of specialty from across Disney Parks. “With so many diverse experiences and events taking place across the Disney vacation destinations, we seek out authors on the Disney Parks Blog who can provide a unique flavor and share their special stories” says Leanne Jakubowski, director of Disney Destinations Social Media division.
The Disney Parks Blog gives guests a way to learn more about the Disney destinations through exclusive videos and photos, news stories and features, plus fun, behind-the-scenes stories. Guests to the blog can join the conversation by providing comments and rating stories.
One of the blog’s biggest success stories to date is the tilt-shift animation video post called A Day at the Magic Kingdom Park. The video was created from a series of photos snapped inside the Magic Kingdom using tilt-shift photography. This technique gives the park a never-before-seen miniature scale look. The post generated tens of thousands of views and many comments from guests who said the video reminded them of their own special Disney experiences.
The Disney Parks Twitter account, @DisneyParks, launched this summer and has seen rapid growth in its audience. With currently more than 23,000 followers, it is one of the largest business travel accounts on the micro-blogging platform. The @DisneyParks Twitter feed is authored by Thomas Smith from the Disney Destinations Social Media team, who aims to send out valuable information about the Disney destinations in a concise and entertaining fashion. Smith claims the most popular “tweets” have been the open-ended questions asking Twitter followers such things as “What is your favorite Disney Parks memory?” or “What would be your Disney Parks dream job?” These questions have created hundreds of replies and retweets on the site.